The first ever
non-face-to-face awards ceremony is 6 days away!
What are the 3 points to watch for when enjoying the
15th Seoul International Drama Awards?
- ‘Smart awards ceremony’, connecting attendees
with the newest IT technologies
- The progress K-Dramas have made, whether it
will lead to the prize
- A line-up of K-Culture
celebratory performances that will get you excited and is globally renowned
Seoul, South Korea (September 9, 2020) – The results of the Seoul International
Drama Awards 2020(SDA), which selects popular dramas from all over the world,
will be unveiled in 6 days.
The Seoul International Drama Awards Organizing Committee (Chairman
Sung-jae Park) recently announced that the awards ceremony will be
non-face-to-face as there has been a spike in COVID-19 cases nationwide. It was
also announced that the audience, presenters and winners will not be attending
the awards ceremony.
The organizing committee said “SDA is a venue where fans, actors and
officials from around the world who enjoy TV dramas, but this year we made many
considerations regarding the direction of the production of the awards ceremony
due to the spike in COVID-19 cases. Even though we all will not be able to
enjoy the awards ceremony under one roof, we hope that this awards ceremony,
which is planned with new technology and everyone’s safety as a top priority, will
become a new type of culture event in pandemic by connecting with others through
new technology and shine a light on Korean culture.”
The organizing committee presented 3 interesting points for the SDA 2020
awards ceremony.
◆ ‘Smart Ceremony’, MCs appear with Autonomous Shuttle and audiences are
connected with AR platform
SDA 2020 will be held as a smart awards
ceremony that connects participants by utilizing advanced IT technologies. MCs in
this year's awards ceremony are actors Su-ro Kim, Jin-young of K-Pop group GOT7
and MBC announcer Ji-min Park. The MCs will appear with Autonomous Shuttle at
the awards ceremony which will be held with partitions and MC seats to maintain
a safe distance. The awards ceremony is striving to have top-notch safety as it
will be a non-face-to-face event.
Also, the audiences at home will be invited
to the awards ceremony with AR (Augmented Reality) technology. A select number
of pre-determined viewers will be able to access the AR online platform and
enjoy the awards ceremony in a more lively fashion. In the meantime, presenters
will announce the dramas and winners who will share their acceptance speeches
via pre-recording. The organizing committee said that it plans to deliver
souvenirs and personal hygiene kits individually along with trophies to international
and domestic winners.
◆ Rush of K-Drama, forecasting a heated competition
The rush of Korean dramas is remarkable this year.
For SDA 2020, 9 Korean dramas were nominated, showing a remarkable increase
compared to only 2 nominated Korean dramas last year. The competition between
mini-series dramas is one of the hottest trending topics. Korean dramas,
which have been highly acclaimed and have led the new Korean wave overseas, will compete for the award. The nominated
mini-series include tvN <Crash Landing on You>, JTBC <Itaewon
Class>, KBS <When the Camellia Blooms> and SBS <Hot Stove
League>. Also, for the short-form which had been added to the award category
for the first time this year, 3 Korean dramas <I Have 3 Boyfri3nds>, <Rumor>, <XX> are nominated.
Moreover, △Best Screenwriter, △Best Actor and △Best Actress had
three Korean dramas nominated each, proving
the excellence of K-Dramas. Fans are highly anticipating who will have the honor of the Seoul
International Drama Awards 2020, showing outstanding artistry, originality and popularity.
◆ Only in SDA 2020 to enjoy fantastic collaboration of K-Culture!
The organizing committee will present a colorful line-up
of celebratory performances based on Hallyu (Korean Wave) contents, which is
well-acclaimed around the world. It is an effort to ice the swelling of the
current situation of not being able to meet the stars of the drama at the
awards ceremony.
△Hot K-Pop
icon, THE BOYZ, △New
queen of K-OST, Punch △Heroine of K-Trot, Ga-in Song and ‘Baraji’, a Korean traditional music band
will hold celebratory performances. Also, △Duet stage of ALi and Solji starred in K-Variety MBC ‘The Masked Singer’, △Performance of ALiENZ dance team with K-Zombie contents.
In addition, △actor So-won Gal, Seol Kim, Seok-hyun Wang,
the future of K-Drama, prepared a
performance with Seung-chul Lee’s song ‘Amateur’, △Pride of K-Bboy,
Plasma Korea, △K-Sports pioneer, K-tigers will heat up the awards
ceremony with fantastic performances.
The celebratory performances will be held under a strict
social distance policy. The performers and on-site staff will not be allowed to
gather at any place at the same time as safety is a top priority. Also, only a
few key personnel will present at a specific time on a team by team basis.
The SDA 2020 awards ceremony will be aired on MBC at 3
p.m. on Tuesday, September 15. The awards ceremony will also be broadcasted on
‘wavve’ in South Korea while international fans can watch the recording on MBC
drama's official YouTube channel.
###
<Announcement>
The Seoul Drama Awards Organizing Committee
is closely watching the COVID-19 situation and following the government's
policies. We would like to express a sincere apology for not being able to
invite press and media as this year's awards ceremony will be non-face-to-face
and safety is at the top of our agenda. The results of the SDA 2020 will be
announced on MBC at 3 p.m. on Tuesday, September 15. In response, we will
deliver you the materials and photo of the awards ceremony so that you will not
have any difficulties in reporting. Thank you very much for your interest in
the SDA 2020.